Play to win!
I am trained as a co-active coach, which means that my coaching clients and I share responsibility for action. My clients are responsible for identifying opportunities and achieving their objectives. I'm responsible for making sure they set the bar high enough. One of my own coaches calls this 'playing to win'. Why would we do anything else? I use a variety of techniques in my coaching, with a focus on clarity, positive reinforcement and enjoying the process - a lot.